About Us
Butuan Democrat
The greatest good is getting the enemy to surrender without ever having to fight.
-Sunzi
Crushed and Pixelized
'All of this has happened before
And all of this will happen again
So say we all.'
~ Battlestar Galactica
Rax
Holler
March 8 is International Women's Day
Rax
Spam and viral marketing.
"I assume you are on the Internet. If you are not, then pardon my French, but vous êtes un big loser. Today EVERYBODY is on the Internet, including the primitive Mud People of the Amazon rain forest. In the old days, when the Mud People needed food, they had to manually throw spears at wild boars; whereas today they simply get on the Internet, go to www.spear-a-boar.com and click their mouse a few times (the Mud People use actual mice). Within three business days, a large box is delivered to them by a UPS driver, whom they eat."
~Dave Barry
Last week a friend sent me an spam email. One of those "send to x no. of people and win lots of stuff" emails. It made me laugh. When I was new to the net, I also fell into the bad habit of perpetuating CHAIN MAILS. Now that I am older and wiser, all such email are destroyed (thanks to that nifty SPAM button in Yahoo!mail). Anyway, her email reminded me of that phenomenon called VIRAL MARKETING.
Like that chain email, VIRAL MARKETING uses social networks to perpetuate a single message by infecting the receiver to believe the message and pass it further along. Basically, viral marketing is your simple word-of-mouth advertising, only it's all done online. Its usually resorted to by those who cannot afford expensive conventional advertisements.
Viral marketing works unusually well or primarily because of the Internet, which is basically one-giant social network where everyone has something to say. The ease of communication and passing a message to another is only getting better and better. In the past, viral marketing utilized text-only newsgroups and emails. Now, messages are not only text, they may include pictures, interactive games and videos. It's amazing really how webtechnology can do nowadays but then I realize, viral marketing hasn't change. Its still using the same formula it did a decade ago. Only the mode and form has changed.
Whatever form it takes, it is undeniable that viral marketing flourishes where there are people communicating. It's a symbiotic relationship, I think. Those who utilize viral marketing are getting to promote their product to a large number of people. Conversely, consumers can form groups to "demand" for the product they want.
Some articles on Viral Marketing you might find interesting
Viral Marketing at DFJ
GoViral - its a seeding agency. I just like the glittering maps on their site. :)
Boreme - Check out their viral competitions.
posted by Crushed & Pixelized @ 11:33 AM;
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